We welcomed the opportunity to work with Live’ly again in “The Adventures of Sami.” The character we created for the company’s first explainer video has become a beloved mascot. We’ve grown fond of him too.
Live’ly customers have started to see Sami’s personality coming out more. We gave him the charming habit of hiding junk food, this time at his office. But it’s okay, Live’ly has health tips for when people are at work.
Live’ly wanted to educate their customers and fans about making healthy choices. And they also wanted to highlight the opening of their first physical storefront, Live’ly Express. We show Sami making a healthy option of getting lunch at the Live’ly Express instead of going for fast food.
The Live’ly Express in the video is a perfect illustrated match of the physical store. The only thing you don’t see is Sami on the banner that’ll be in the shop.
We were able to introduce the company’s new store and their new Executive Meal Packages alongside valuable information. It took some creativity and planning, but we were able to find that delicate mix of education and advertising.