Our partnership with Live’ly continues as Sami’s popularity grows. He gives us advice about shopping for groceries in this fourth installment of “The Adventures for Sami.”
We first met Sami in the first explainer video we created for Live’ly before he even had a name. Since then, Sami has become the face of Live’ly, a face that fitness consumers have grown to trust.
We set up the supermarket as a literal battleground. Anyone who has tried to eat healthy can tell you, it can be a hard fight making smart choices. Sami is dressed like a Roman soldier about to battle with chips and soda. We carry war theme through the video with the candy and crisps minefield.
This video may seem like it’s just for fun. But we’re using entertainment to educate Live’ly’s target audience with real health tips. Potential customers begin to know and like Live’ly. They also trust that Live’ly can help bring victory in their fight for fitness.
We communicated a ton of valuable of information in a short amount of time. But it was only possible with careful planning and storyboarding. In the end, we cultivated a level of trust with Live’ly’s current (and future) customers.