For over 30 years R. M. Abou Naja has guided their clients through the world of trademark and patent law. The world of intellectual property is complicated. It’s so complicated that some companies may not know they need a law firm like R. M. Abou Naja to protect their rights and revenue. We knew we could help with that.
We could have used a talking head to explain what R. M. Abou Naja does for their clients. That would have been dry, boring, and convoluted. Maybe what you would expect from a law firm. Instead we created a fun, action-packed video that clarifies the value of R. M. Abou Naja to businesses.
We wanted to get this just right, so we came up with several story ideas and storyboarded them. After presenting multiple options, we finally hit on something that resonated with R. M. Abou Naja. It’s one of our more involved story pieces and it still concisely delivers the message.
We meet an awesome businessman with an awesome business and defined examples of the business’s intellectual property. The business name, logo, and slogan are valuable. This was echoed throughout the video.
Then we introduced the threat. Good storytelling always has some sort of obstacle or in this case, a villain. Gremlins come in to steal and deceive, but have no fear, this awesome business has R. M. Abou Naja on its side.
Our video gave R. M. Abou Naja a personable feeling even while explaining a complex concept.